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Lifestyle retailing: Northern Europe leading the way (for EURObiZ Japan)

TOKYO –– Finnish author Tove Jansson’s Moomins of Moominvalley are an unusual childlike bunch, but they hold a fascinating charm.

Management at FinTech Global Incorporated, a boutique investment bank in Tokyo, has recognised Moomin’s unique appeal, and is busy laying the groundwork for Metsä, an ambitious development on a 46-acre woodland site north of Tokyo at Lake Miyazawa. Metsä, meaning “forest” in Finnish, will have both Finnish-style boutiques and restaurants. It will also be the site of Moomin Valley Park, only the second Moomin theme park in the world, after Moomin World in Naantali, Finland.  Read the rest of this entry

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